I've loved the Old Spice ads -- I crack up every time at the "I'm on a horse" ad.
I was fascinated when the Old Spice man went on Twitter and responded to people's tweets (and Facebook comments too) including to Alyssa Milano,
There are about four more videos, including a response by Alyssa (dressed only in a towel in her bathroom) and George Stephanopoulos (who asked what else President Obama could be doing...)
He even responded to someone asking him to comment on libraries:
Now it's spawned a "New Spice" response -- in favor of libraries and studying, who can resist? (Thanks to Vivi Andrews who posted this over on her blog)