Apparently, last week's book trailer blog inspired Shelley Munro to create her own for the next release in her Middlemarch series, Leticia's Lovers.
Take a look:
Now I've not had a chance to talk with Shelley about it, other than what she posted on her blog, but she did a lot right with this trailer. First of all she kept it short - one minute, thirty seconds. Viewers tend to get bored if it goes much beyond that. I also like how she's mixed her photos with plain backgrounds. That's a completely personal preference, but I think it helps the viewer focus on the story rather than just the graphics.
Now Guitar Hero cringes when they see a picture with black bars on either side. (I had a few myself, sometimes it's hard not to if the picture is higher than it is wide. If you stretch the picture, it changes the aspect ratio, and you end up with a really weird looking person.) That's one reason I decided to try the flash program I ended up using - I could place the picture where I wanted. That also helped me place the text so it wouldn't blend in with the photo.
GH also says not to use too many fade-ins/fade-outs, and to watch the text transitions too. I think Shelley's got a good mix here.
Another thing Shelley has done right, that I DIDN'T do, was to keep her text to around 8 to 10 words per screen. I had some screens where there was a fair amount to read. Hers are easier to follow and not feel rushed.
As Shelley says in her blog post, it's "trial by doing."